Apple Inc.是一家美国跨国科技公司，总部位于加利福尼亚州Cupertino，设计，开发和销售消费电子产品，软件和在线服务。
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It’s founder, Steve Jobs, was a 21-year-old college dropout living with his parents in Los Altos, California, where he and his friend Steve Wozniak would hang out in his garage: while Jobs worked for the gaming company Atari, Wozniak worked for Hewlett-Packard.
苹果Computers Inc. was founded on April 1, 1976 when the first Apple computer was introduced at the Homebrew Computer Club: The Apple 1 was originally a do-it-yourself kit sold for $666 which didn’t even come without a monitor, a keyboard or a casing and it was hand-built by Wozniak in Jobs’ parents’ garage. The Apple II also revolutionized the computer industry with the introduction of the first-ever color graphics.
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During a visit to Xerox in 1979, Jobs and other Apple staff see the company’s PARC interface, which uses boxes and windows as graphics, as well as virtual folders to organise items on the screen, instead of text that had been used up to this point. Jobs immediately changes Apple’s focus to this type of look known as a graphical user interface (GUI), which is now universally used in computing.
Having been removed from the Apple Lisa (Local Integrated Software Architecture) team two years earlier for infighting, Jobs launches his latest Apple project – the Macintosh. The original Macintosh was the first mass-market personal computer that featured a graphical user interface, built-in screen and mouse.
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Wozniak left Apple in 1983 due to a diminishing interest in the day-to-day running of Apple Computers. After a strong start, Macintosh sales also fall away and the Apple board sides with chief executive John Sculley and strips Jobs of his responsibilities in 1985. He founded his own company NeXT Software and he also bought Pixar fromGeorge Lucas, which would later become a huge success in computer animation of such movies asToy Story.
Through the rest of the 1980s, Apple was still doing well and in 1990 it posted its highest profits yet. This was, however, mostly due to the plans that Jobs had already set in motion before he left, most notably his deal with a tiny company by the name of Adobe, creator of the Adobe Portable Document Format (PDF). Together the two companies created the phenomenon known as desktop publishing.
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在几年的过程中，苹果的市场份额在1990年的高峰后遭受了缓慢，到1996年，专家认为公司注定要注定。直到1997年，当史蒂夫乔布斯回到临时首席执行官时：乔布斯决定做出一些改变，如联盟Microsoftto create a Mac version of its popular office software.
自回报以来，乔布斯的第一次主要发布是IMAC。台式电脑有一系列颜色，是第一个受到Jony Ive的主要产品。这是一项销售成功，并开始了公司的新创新时代。苹果的注意力转向音乐行业，因为第一个iPod宣布，使用户首次拥有“他们的口袋里的1,000首歌曲”。它是2003年的iTunes商店，迎来了数字下载时代。
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In 2007, moments after announcing the company was changing its name from Apple Computer to Apple Inc, Jobs reveals the company’s first smart mobile device, the iPhone. Having returned from medical leave following cancer treatment, Jobs takes the stage again in 2010 to introduce the much-rumoured iPad.
尽管最初质疑a needless device, the tablet market soon explodes, with most of Apple’s rivals launching tablets of their own. Jobs dies in october 2011, a few month after announcing the iCloud service. Tim Cook assumes day-to-day control of Apple, which continued to be one of the leading companies in the tech inustry.
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